What is Digital Presence Management?

Indeed. What is “Digital Presence Management”? This is a service that covers all of your digital bases. Most clients operate this on a monthly retainer, typically starting at $1500/per month. Digital assets such as your website, Google My Business, digital ads, Instagram, Facebook, blog/news articles, job postings, company updates – and beyond. Each company we work with has very different needs, so it’s our job to make a digital assessment and recommend a plan to help reach your goals. It takes each digital asset working at full potential to be useful to customers; as we have to meet our audience where they stand.

So, it is as simple as the name suggests, however filled with the complexities of executing the tasks with intention and tact. That’s where we come in. We work with you determine what actions should happen and in what order. For instance, simply updating your Google My Business profile weekly with your latest offering and a fresh image or video added to the gallery – make a huge impact on your search relevance. Alongside this, responding to every review, good or bad – is very important. However, if you have 10 locations, that means you’ll need to post 1 x per week (4x month) and add 4 x+ image (per month) – or 80 times a month. That’s why proper planning and execution is so important. You want to be positive your website is up to par before directing traffic to it.

This all can seem daunting, and it very well can be. However- it’s a large part of what we do. If you’re interested in discussing your options with us, click here.

If you’d like to learn more about what we do, drop us a line or give us a call and we’ll get to work. Want to set up a Google Duo, or Zoom? We can do that too.

hello@sevenind.com or 252.564.9765

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SEO and Your Website

Search Engine Optimization, or SEO is a term that is new to some and old to others. It’s importance however, remains. First, let us use the definition by the good folks over at Moz, which states the following: “SEO stands for search engine optimization, which is a set of practices designed to improve the appearance and positioning of web pages in organic search results. Because organic search is the most prominent way for people to discover and access online content, a good SEO strategy is essential for improving the quality and quantity of traffic to your website.” If that doesn’t sum it up for you, that’s O.K. – and it’s why we’re here. If you’re a surgeon, we most likely want the basics when it comes to your expertise. Likewise in the digital world, many clients just want their digital assets to work, not necessarily how. That’s why we offer Digital Presence Management, a service that checks the boxes and keeps your digital presence performing.

SEO, is really about making sure that all of the available options that allow your website to thrive are setup correctly. You can have a stunning website visually, but it could be lacking where it counts when Google scans it. Every piece of your site should serve a purpose. Namely, it should solve your target audience’s problem or answer a general question efficiently. Behind all the text and images in the deep recesses of your websites WordPress (or other) dashboard, are a slew of controls that need to be optimized for maximum efficiency. These features range from page tags, title and meta data, image text and more. Each of these dials is meant to be utilized in order to make your site function properly, and it doesn’t stop there.

That said, we’ve armed you with enough information to know that SEO (search engine optimization) is very important. If you’d like us to have a look under the hood, drop us a note and we’ll get started.

hello@sevenind.com  or fill out our contact form here

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