Automotive | Repair | Maintenance
Automotive repair and maintenance continues to be a strong force throughout the global supply chain and our local economy. From dealerships to independent shops, we’re in the business of helping you connect with your customers, and keeping them. If needed, we can also recommend new products that track time end-to-end to help you remain efficient. We’re a fan of being direct in our pursuit of helping people solve problems – which is what your website should be doing.
We can help you maintain your current client list as well as create new opportunity in your market.
Drop us a line or give us a call, we’re here to help.
Educate Your Audience
Where are you located?
One location or several?
What services are offered?
Not all shops offer everything under the sun, so let's be specific about what is offered.
Do you offer financing?
Many shops are linked in with local lenders, or some on national levels to help clients when the need strikes. Share these and be up front.
What brands do you work on?
There's no shame either way. Not everyone is working on everything all the time, in fact it can be better to have the eyes of specialist when it comes to this sort of wrenching.
Are you involved in the community?
It takes a village, no matter what. Time and time again we find that the key to a long life behind the wheel is each other. Community involvement is important on every level of living, young or experienced car people alike.
Here are some of the reasons why local auto repair shops should invest in marketing:
- To increase brand awareness. A strong marketing campaign can help to increase brand awareness among potential customers. This means that more people will be aware of your auto repair shop and the services that you offer.
- To attract new customers. A well-executed marketing campaign can help to attract new customers to your auto repair shop. This is especially important if you are a new business or if you are trying to expand your customer base.
- To retain existing customers. A good marketing campaign can also help to retain existing customers. This means that customers who have already used your services will be more likely to continue doing so in the future.
- To increase sales. Ultimately, the goal of any marketing campaign is to increase sales. By increasing brand awareness, attracting new customers, and retaining existing customers, you can increase the number of people who use your auto repair services and the amount of money that you earn.
There are a number of different marketing channels that you can use to reach your target audience. These include:
- Online marketing. This includes things like search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing.
- Traditional marketing. This includes things like print advertising, radio advertising, and television advertising.
- Direct marketing. This includes things like direct mail, email marketing, and telemarketing.
The best way to decide which marketing channels to use is to consider your target audience and the type of services that you offer. For example, if you are a small auto repair shop that caters to local residents, you might want to focus on online marketing and traditional marketing. However, if you are a large auto repair shop that offers a wide range of services, you might want to consider using a combination of online marketing, traditional marketing, and direct marketing.
No matter which marketing channels you choose, it is important to create a marketing plan that will help you to achieve your goals. Your marketing plan should include things like your target audience, your marketing objectives, and your marketing budget. It is also important to track your results so that you can see what is working and what is not.
Which lane are you in?Â
