October 2022

October is rushing out the door, much like 2022 seems to be. But, the year is far from over. People from all walks of life still have a vast amount of shopping and spending to do this year. The important part is that you are present and accessible to them. We know that sounds easy, but depending on your vertical, it can be challenging.

The basics that any business entity needs to succeed digitally speaking are as follows:

• Website
  • Built for the mobile experience
  • Solve a problem(s)
  • Offers help, but is not pushy
  • Clean, clear and direct
  • Visitors know what you offer in seconds, not minutes
  • Up to date (staff, emails, numbers, locations, events, etc)
  • It’s your welcome mat to the world, show your best side
• Google My Business
  • Don’t have one? Set it up – or we can help
  • Keep it up to date
  • Post updates weekly
  • Keep your locations & offerings up to date
  • Add to your gallery regularly
• Social Media
  • Set up accounts that make sense for your vertical, then manage them
    • Facebook
    • Instagram
    • TikTok
    • Snapchat
    • Twitch
    • YouTube

It can be daunting to consider the amount of work that goes into managing any of these, so be sure you choose wisely. That starts with knowing your audiences tendencies, age, sex, interests and beyond. Since your website is typically the first place people will get an impression of who you are and what you do, we recommend you start there. Go page by page and consider the usefulness or staleness of the content you have out there. Make sure everything functions as intended. Your site will often load differently on various mobile devices, so it’s best to test it across the spectrum.

Now that you’ve been reminded of the basics, it’s time to consider what you have left to do this year. As of this post, Halloween, Thanksgiving, Christmas and the New Year holidays are just around the corner. That may mean a big sale, awareness opportunity, fund raising or other topics that are important for your customers and clients. Being successful at messaging revolves around planning and intent. What do you want to get out of it? How much are you spending? What is your overall goal? For some businesses, things taper off during the end of Q4, while for others business picks up dramatically. We say that is a choice, for the most part. If you become complacent in your daily communications with your clients and customers, someone else will fill that void. So, don’t let the void exist. Create a plan for a strong finish for 2022. You can do it, we can help.

Q1 2023 is staring each of us square in the eyes. Like each year before, and each year to come – there is uncertainty. But, that’s anywhere and in any market – and the best part is that it is really up to us how that turns out. What do we mean by that? Where to start. Seed theory. Say we get the idea that Q1 may be slower, so we adjust. We slow down our spending, we slow down our marketing efforts and then what happens? Things slow down. Why? We have perpetuated the told prophecy from the psychic titans of industry and news. There’s another way to both begin and end this scenario, and that is simple. Don’t slow down. When you see your competitors marketing less, you should market more. Why? Market share and marketing cost. For the same money you’d spend during an average quarter, you can spend the same and reach more people when others are holding back. Less money in digital means less competition and lower costs per impressions and clicks. Make sense? Don’t worry – we can help if you have questions.

In the end, we want each of you to be thinking about 2023 right now. Because, it’s all but here. The main point is to be prepared for it and to have something to show the world. Tell your story, show people what your business is all about. Tell the community you live and thrive in why they are important to you. Educate people as to where you’re going and take them along with you. Anything in this world is possible, but rarely does success happen without a plan. That’s why we’re here.

Our Services:

• WordPress Websites, Hosting, Domains
• Creative Services (Logos, Business Cards, Social Media, Flyers, Posters, Vehicle Wraps & more)
• Digital Presence Management (Full Social Media Management) 
• Digital Marketing (Google Ads, Facebook Ads, YouTube, Hulu, Pandora, Billboards & More) 
• Strategy (Custom Developed Marketing with Strategic Goals)
• SEO (Search Engine Optimization)
• Analytics (Deep Data Review for Planning / Targeting)
• Reporting (Data Pulled From All Areas of Your Digital Thumbprint w/Hand Written Synopsis) 

If you have any questions or are ready to begin, we’re here and ready to help you on your digital journey. Need help? Drop a line to hello@sevenind.com

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