Retirement Living | Continuing Care Retirement Community | Life Plan
Life Plan | Continuing Care Retirement Community (CCRC) | Retirement Living sector has grown by leaps and bounds over the last 30 years. As healthcare has become more robust, we humans are simply living longer. With that, we’ve experienced a rapid and steady growth of our senior population, which is a great thing! Educating generations to come is important work. It allows people to begin planning for retirement and understanding all the variables. Every campus has a different set of offerings, so it’s important to tell your story accurately, and to the right audience. Being an information hub for soon-to-be seniors planning for the future holds enormous value. We can help you grow and maintain your current client list as well as remain focused on growth and day to day maintenance.
Drop us a line or give us a call, we’re here to help.
Digital marketing is so important to retirement communities because it allows them to reach a wider audience of potential residents, build relationships with them, and provide them with information about their services.
Here are some of the ways that retirement communities can use digital marketing:
- Create a website. A website is a must-have for any retirement community. Your website can provide information about your community, your amenities, and your pricing. You can also use your website to generate leads and to schedule tours.
- Create a blog. A blog is a great way to share information about your community, your amenities, and your services. You can also use your blog to answer questions from potential residents and to build trust and rapport with them.
- Use social media. Social media is a great way to connect with potential residents and to share information about your community. You can also use social media to run contests and giveaways.
- Use online advertising. Online advertising can help you to reach a wider audience and to generate leads. You can use online advertising to promote your website, your blog, and your social media pages.
- Use email marketing. Email marketing is a great way to stay in touch with potential residents and to promote your services. You can use email marketing to send out newsletters, special offers, and updates on your community.
Digital marketing can be a great way to grow your retirement community. By using digital marketing, you can reach a wider audience, build relationships with them, and provide them with information about your services.
Here are some of the benefits of using digital marketing for retirement communities:
- Reach a wider audience. Digital marketing allows retirement communities to reach a wider audience of potential residents. By using digital marketing, retirement communities can connect with people who are looking for information about retirement communities online.
- Build relationships. Digital marketing allows retirement communities to build relationships with potential residents. By using digital marketing, retirement communities can share information about their community and their amenities, and they can answer questions from potential residents.
- Provide information. Digital marketing allows retirement communities to provide information about their services. By using digital marketing, retirement communities can share information about their amenities, their pricing, and their programs.
- Increase brand awareness. Digital marketing can help retirement communities to increase brand awareness. By using digital marketing, retirement communities can make more people aware of their community and their services.
- Attract new residents. Digital marketing can help retirement communities to attract new residents. By using digital marketing, retirement communities can connect with people who are looking for information about retirement communities online, and they can build relationships with potential residents.
Educate Your Audience
Where are you located?
Not just where, but explain what makes it special and communal.
What activities are offered?
Most communities have a calendar of activities in place to keep their residents engaged. Tell your audience about it.
What type of floor plans do you offer?
Anyone entering retirement wants to know what their residence will look and feel like. Showcase your grounds, trails, floor plans and houses. Let potential residents reach out to you for availability to start the conversation.
What about healthcare?
Do you have a full-time staff of providers? Share who they are and how accomplished they are. Many refer back to sites like HealthGrades.com
Do you have a Memory Care Pavilion?
Many communities have a built-in Memory Care area, as a growing number of our senior population need these services at some point. What makes yours a good one?
Are you involved in the community?
It takes a village, no matter the age. Time and time again we find that the key to a long life and balance, is each other. Community involvement is important on every level of living, young or experienced alike.
