Search Engine Optimization | SEO

Rich Meaningful Content That Answers Questions and Solves a Challenge

How Do You SEO?

The internet is a huge directory that presents the challenge of being seen. On one hand we get all the worlds knowledge and other ramblings. On the other hand we realize, we have to sort through it. Without Google and other search engines, we’d be in a sea of confusion. 

The approach to good SEO is to provide rich content that solves a problem and answers your audience’s questions. SEO is an ongoing mission that is comprised of several moving pieces. Every page on your website should be optimized for keywords, image text, title and meta data and more. To help you get ahead we’ll conduct a comparative analysis of your top competitors and work to consistently move you up in search rankings – and keep you there.

So, if your business is to sell pizza, talk about that. Blog about it. Share photos. Create videos. Discuss your topic. 

If you are good at what you do your community will find out. Positive reviews, coupled with engagement and rich content equals – awesome. Remember that it’s a marathon. You have to always be contributing to stay relevant, just like life. You can’t sit around, you have to participate and contribute. That’s the key to success in life and in cyberspace.

If you’re new to this, not to worry. We can help.  

Read more here.

Our approach to SEO

Insight. Planning. Research. Strategy.

Each of the aforementioned are traits that should be well developed with any partner you bring aboard to reach your SEO goals. Each of them are found in due time with experience, which we have – and want to put to work for you.

 

Research

We'll get to know your brand and what the competition looks like. We'll look at what you've accomplished and where you want to go from here.

Planning

A plan will be formed based on our research, and we'll chart a course into the future. We'll monitor challenges and goals, and pivot along the way.

Analytics

Each asset will be reported on and weighed for success. If the market has an existing need, we'l help identify that while look at past trends. This mosaic will give us the data needed to move forward with confidence and intention.

Search is about figuring out what people are looking for when they enter keywords into their favorite search engine. Social media is what people are actually saying to each other; they’re telling us what they’re looking for. We, as marketers, should be able to fit it all together pretty nicely.
Norm Elrod
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