Social Media Archives | Seven Industries, LLC.

Artificial Intelligence + Content

Q1, 2022 is looming in the weeks ahead. Anyone with a website should be thinking about their audience, reaching them and keeping the conversation going. With every passing minute algorithms around the world are getting smarter and more efficient in every way possible. As the pandemic and it’s variants forge ahead in each of our lives, the digital world spins on – and faster. It’s no secret that Covid-19 pushed every business, small or large – to dig deeper and invest more into digital. For those that saw the precursors and dove in, dividends have been paid; for the rest – it’s time to catch up.

Artificial Intelligence has been around for awhile now, but it’s use among medium to small businesses is still speckled at best. With the large investments made in digital as a result of the pandemic, A.I. will continue it’s shift to mainstream, perhaps with a bit more speed in the new year. A.I. can be useful for a litany of businesses in verticals all over the board. The question that each business owner needs to be asking is how it is best applied to their industry. The world is always awake. There is always an opportunity out there just waiting to be discovered and assisted. Will it be your business that gains traction by taking advantage of A.I.? The opposite end of that prospect is less appetizing to the senses, I assure you. As Forbes pointed out, “health care, finance and other industries can use AI-powered tools to formulate digital strategies to attract and retain customers.”

Content. Content. Content. Perhaps the single most important thing you should invest in is content on your platforms. Always be your own customer and ask yourself if what you are showing the world in fact answers their questions. It’s tough to take the ‘expert’ hat off and window shop your website, but it is a must – and you can’t afford to be lazy about it. Video content continues to grow at astounding rates. We’re all ‘guilty’ of it – you have surely seen how Google points to a segment of a video when you ask a “How to” question. Every bit of content you upload should be tied to what you do in order to serve others. You can take advantage of a multitude of tools that will help grow your audience, and you should. Everyone experiences the web on their own terms and on their own turf, which is where you have to meet them. Stuck on writing blogs? Good. You can take those blogs, upload them and have them transformed into diction – and now you have content for your brand new podcast. Sure, you can pay someone to read and voice record your blog – but you don’t have to.

In the end, if you’re not impressed with your content- they won’t be impressed. Reach deep into the depths of your digital soul, and reinvent yourself. Your audience is changing every single day, and you have to speak their language and be able to have a conversation with them. Continue to explore the options in 2022, but don’t get too hung up on details. Take the leap, make the investment and let the experts do the work, so you don’t have to.

Need help? Drop a line to hello@sevenind.com or follow us on Facebook, Instagram, Twitter and Linkedin.

Nov 9 2021

Instagram Linking; The Alternative

11/09/2021 / 3 minutes of reading

If you’re here – you know that linking products or other useful information from your Instagram account can be challenging. I see it all the time, and we all experience it regularly. There are a several platforms in existence that will gladly link your content for free, or for a small monthly fee. Now, depending upon your level of need and skill you may not need any of these. After looking at Linktree and a few others, we quickly realized that it was simply a landing page with links from Instagram in order as they were posted. So, we just set up our own page at https://sevenind.com/instagram. Why? It just makes good sense to control all the variables you can. If LinkTree, ContactInBio, Shorby, or any others go down – you’re missing out on business. Additionally, why would you want to send traffic away from your site to begin with? We certainly don’t want to. Building your own link page built for Instagram or any other medium is a must, and is well worth the time.

We think the best way to execute on this is to keep it simple. You’ll have quicker load times and the information will be direct and to the point. You don’t want to create a frenzy of information that will drive people away from your site. That’s why many of the aforementioned services are pretty bare bones. It takes up less room on their servers and gets people back to Instagram, or whatever platform they launch from. Now, we’re not saying hold back on your creativity – we’re saying temper it a little. Playing a little devil’s advocate here; you could take the opportunity to create an experience your audience is not expecting. The internet affords you the opportunity to dream/create whatever you want, and show it to the world. For now, our page is going to be pretty straight forward. We may add post dates to each occurance of new content on the page or a snippet/preview, however. Simplicity, functionality and cleanliness in a busy world is working for us, so far. When the entire USA is not on a data plan and is 5G, then we might make some larger leaps, collectively – and we should.

If you don’t want to build your own page, here are the top 5 to consider:

It does not matter what your profession is, creating a dedicated landing page for all of your Instagram posts is worth it. The analytics alone will tell you a great deal about your traffic which will afford you an avenue to better strategize as we head into 2022. A few examples of how to use this new page:

Doctor’s Office – Link to new appointments, procedures, specials and more.
Law Firms – Link to service areas, appointments, special news in your area of expertise, et. al.
Building Contractors – Link to recent projects, upcoming projects, contact forms, click to call, etc.
Retirement Homes / Assisted Living – Links to amenities, floor plans, availability, recent events, campus updates, and more.
HVAC / Heat & Air – Links to appointments, click to call for service, seasonal specials, reviews, brands carried, installations and more
Retail / Goods – Links to new products, sales, locations, events, hours of operation etc.
Colleges / Universities – Links to campus events, sports, crowd-funding, fund raising, alumni events, etc.

The possibilities reach as far as your imagination and tenacity to seek out new ways to meet your audience where the stand. We’re here to help you create your own landing page or website when you are ready. Find us on Facebook, Instagram, Twitter and Linkedin.

Instagram Linking; The Alternative Read More »

Digital Marketing Done Right

Let’s Start Here