fbpx

Digital Presence Management

Your Complete Digital Thumbprint Managed

Your Website, Google, Facebook, Instagram, et. al.

Every company has the duty to maintain their digital thumbprint. Depending on your size and scale that can be as little as 4-5 pages to dozens. Presence management does the work for you. Each post, image, update and advertisement can be managed on your behalf by an experienced professional. Typically a retainer is set and depending upon your needs, we develop a plan for you.

We each hold a certain amount of digital presence, some more than others.  But, what is it? It’s the combined sum of each and every digital asset you have. Depending on how savvy you are, you may have this all under control; or you may need Digital Presence Management.  We’ll keep your profiles up to date, post regularly and keep your audience engaged. 

The size and scope of this can vary depending on your thumbprint. Some businesses have dozens of locations, which means there is a lot to manage and consider. For instance, Google My Business allows you to post photos and share happenings just like you would on Facebook or Instagram. (ie: 30 locations could post 1x/week or 1,440 a year) 

That is a daunting amount, but we’ve found that not being in spaces like  Google, FB, IG, TikTok (maybe), Snapchat, Twitch etc.,  is far more costly. However, being present in the right channels for your vertical is key.

Are you taking advantage of the platforms that are right for you?

Platforms

Google. Instagram. Facebook. TikTok. SnapChat. Twitch. YouTube. Hulu. NextDoor. + more

There are so many platforms in circulation today. Are you using the one that resonates the most with your audience?

Social is Here to Stay

However you choose to use the internet; there is a platform for you. It's important to know where the majority of your audience lives, so you can speak to them whenever your heart (or boss) desires.

Facebook

Facebook offers a lot in terms of reaching your audience. All you have to do is show up and a have a story to tell, do it well - and you'll reap some success along the way. Additionally and foremost - targeted advertising. You can create and find your audience based on a variety of factors. The more client/customer data you have, the better. Ready to start a campaign? We can help.

Google

Google has it all. It's a directory. It's maps. It's traffic / navigation. The list goes on and is extremely long and complex. The fact is, we all need to participate on the platform to be relevant. From Google Workspace for Pro's to Google My Business for every business owner, they just do it all. Most of the world depends on their analytics platform to make sound decisions when it comes to anything business related, and especially when you're spending on GoogleAds. Ready to create a campaign? We're here to help.

Instagram

Instagram is owned by our friends over at Facebook, along with WhatsApp. It ranks 4th in active daily users behind YouTube and Facebook, which is first. Instagram offers the advantage to many of compression, and has changed quite a lot over the past few years. With the ability to advertise from Facebook without even having an account (not reccommended) - it's a no-brainer to maintain your brand on. We love it!

YouTube

Owned by our friends over at Google, YouTube continues to make big waves in the industry. With over 2 billion users (247M USA) it is an insanely popular place to be. Millions of people are reached through the platform through Google Ads. Results are typically more costly, but that varies depending on your audience and goals. Are you after clicks or more general awareness? We can help you get to the right answer.

We don't have a choice on whether we do social media, the question is how well we do it.
Erik Qualman
Scroll to Top