Digital Marketing Archives | Page 8 of 11

Nov 9 2021

Instagram Linking; The Alternative

11/09/2021 / 3 minutes of reading

If you’re here – you know that linking products or other useful information from your Instagram account can be challenging. I see it all the time, and we all experience it regularly. There are a several platforms in existence that will gladly link your content for free, or for a small monthly fee. Now, depending upon your level of need and skill you may not need any of these. After looking at Linktree and a few others, we quickly realized that it was simply a landing page with links from Instagram in order as they were posted. So, we just set up our own page at https://sevenind.com/instagram. Why? It just makes good sense to control all the variables you can. If LinkTree, ContactInBio, Shorby, or any others go down – you’re missing out on business. Additionally, why would you want to send traffic away from your site to begin with? We certainly don’t want to. Building your own link page built for Instagram or any other medium is a must, and is well worth the time.

We think the best way to execute on this is to keep it simple. You’ll have quicker load times and the information will be direct and to the point. You don’t want to create a frenzy of information that will drive people away from your site. That’s why many of the aforementioned services are pretty bare bones. It takes up less room on their servers and gets people back to Instagram, or whatever platform they launch from. Now, we’re not saying hold back on your creativity – we’re saying temper it a little. Playing a little devil’s advocate here; you could take the opportunity to create an experience your audience is not expecting. The internet affords you the opportunity to dream/create whatever you want, and show it to the world. For now, our page is going to be pretty straight forward. We may add post dates to each occurance of new content on the page or a snippet/preview, however. Simplicity, functionality and cleanliness in a busy world is working for us, so far. When the entire USA is not on a data plan and is 5G, then we might make some larger leaps, collectively – and we should.

If you don’t want to build your own page, here are the top 5 to consider:

It does not matter what your profession is, creating a dedicated landing page for all of your Instagram posts is worth it. The analytics alone will tell you a great deal about your traffic which will afford you an avenue to better strategize as we head into 2022. A few examples of how to use this new page:

Doctor’s Office – Link to new appointments, procedures, specials and more.
Law Firms – Link to service areas, appointments, special news in your area of expertise, et. al.
Building Contractors – Link to recent projects, upcoming projects, contact forms, click to call, etc.
Retirement Homes / Assisted Living – Links to amenities, floor plans, availability, recent events, campus updates, and more.
HVAC / Heat & Air – Links to appointments, click to call for service, seasonal specials, reviews, brands carried, installations and more
Retail / Goods – Links to new products, sales, locations, events, hours of operation etc.
Colleges / Universities – Links to campus events, sports, crowd-funding, fund raising, alumni events, etc.

The possibilities reach as far as your imagination and tenacity to seek out new ways to meet your audience where the stand. We’re here to help you create your own landing page or website when you are ready. Find us on Facebook, Instagram, Twitter and Linkedin.

Instagram Linking; The Alternative Read More »

Whose Audience is it Anyway?

Knowing your audience is endlessly important simply because of the implications that go along with it. In a time since passed, people connected face to face and decided in those precious moments whether or not your service or offering fit the bill. While this still rings true in some ways, by in large, service providers, sellers and other business owners must get to know their customers in different ways. It’s important to know what your audience has particular affinities for, where they live, their age and many other bits of data. All of this can be used to create a general snapshot of your audience so that you can find people that are more likely to take advantage of your services or offerings.

For instance, if your audience falls into an affinity category that suggests they like fine dining and cooking, you need to harness that. How? You start with creating content / ads that will surface on websites, search engines and social sites where they may frequent. Using proper keywords and audience category options is a must, otherwise you are spending money to get in front of people that most likely won’t use your services. You really have to consider every piece of audience data that is available to be a good steward of your digital marketing budget. Many businesses that are just starting out will not have audience data specifically tied to them, but Google, Facebook and many other businesses can narrow your audience with their suite of tools.

Audience data is incredibly valuable and can save you from a lot of wasteful spending. Spotting audience trends throughout the year is also a very powerful way to use aggregated data. If you happen to be in the legal profession, you’ll want to run ads each quarter that speak to existing trends based on your service line. If more collaborative divorces occur during Q1, then you’ll want to focus on that time period to deploy content in the form of social media posts, ads, blogs, commercials and otherwise. If you are a surgeon and you find that more rhinoplasties occur in Q3, then you’ll want to show new potential patients how great you are at doing this, and push your content to your demographic using audience data. It all comes down to knowing and understanding your audience and meeting them on their turf.

It doesn’t matter what field your are in, there is an audience out there just waiting to hear from you. With our local and global population expanding exponentially, it’s near impossible to not consider who your audience is. At the end of the day, you need to be able to focus on what makes your services special so you can be present and successful. That’s why we’re here, to take that burden off of your plate. We rely on data and strategy to guide us to success, and it works.

If you’d like to learn more about what we do, drop us a line or give us a call and we’ll get to work. Want to set up a Google Duo, or Zoom? We can do that too.

hello@sevenind.com or 252.564.9765

Find us on Facebook, Instagram, Twitter and Linkedin.

Whose Audience is it Anyway?

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