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How Adding Content Helps Everyone, When It’s Good

Chances are you’re here because you are trying to better understand the importance of content and how it affects us all. First, let’s consider just how much content is out there floating around cyber-space. Some of it great…some if it, not so much. That fact in itself presents us all with the monumental challenge of sorting through it all. Luckily, search engines like Google, Yahoo, DuckDuckGo and others help us on our quests for facts and information that can make or break us. If you use Google and search for a given topic, the first 3-4 results will be ad driven or paid placement. It’s not a bad thing, but it’s just something to consider. Many people see the ‘ad’ text and automatically scroll to the ‘real’ results that their search engine has delivered. The thing to think about and remember is that it’s just an engine or – artificial intelligence. The best solution to your problem may be on page 2 or 3 of the results you’ve been given, so take the time to dig a little deeper.

It can be a difficult but worthy pursuit to raise in search rankings, which is where your content comes into play. In a time since passed, professionals would write about things they were experts in or had passionate ideas about. Now, many of these man-made documents get written with one eye glaring at a list of keywords that might help them get seen, or rise in the rankings. In order to keep our grip on humanity, I’m not all for this type of writing. World famous writers will rise to the top of the heap precisely because they aren’t using tactics like this, but sometimes it’s helpful. There’s always a gray area. The most important thing to do when writing content for your website is to help enlighten your readers or solve a problem. Do this with as little fluff as possible, if that’s your goal.

Your website is the face of your business, so be sure you are tending to it. Much like your overall health or the way your car keeps running year after year- they all need investment and attention. And just like those things, the more you invest in them, the better they perform. If your website has been stagnant, now is the time to update. The amount of time the planet spends on the the internet will only increase. This is fueled by demand, population growth and a need to find what we need to live, thrive and survive- or just to be entertained. Building a website from scratch can be daunting and expensive, but not always. Additionally – if you have an existing website – chances are much of your content can be transferred over and optimized. Your content can be retouched and the way you interact with the world can be adjusted and updated to maximize the impact of your presence.

Need help? Drop a line to hello@sevenind.com or follow us on Facebook, Instagram, Twitter and Linkedin.

Nov 30 2021

Artificial Intelligence + Content

11/30/2021 / 3 minutes of reading

Q1, 2022 is looming in the weeks ahead. Anyone with a website should be thinking about their audience, reaching them and keeping the conversation going. With every passing minute algorithms around the world are getting smarter and more efficient in every way possible. As the pandemic and it’s variants forge ahead in each of our lives, the digital world spins on – and faster. It’s no secret that Covid-19 pushed every business, small or large – to dig deeper and invest more into digital. For those that saw the precursors and dove in, dividends have been paid; for the rest – it’s time to catch up.

Artificial Intelligence has been around for awhile now, but it’s use among medium to small businesses is still speckled at best. With the large investments made in digital as a result of the pandemic, A.I. will continue it’s shift to mainstream, perhaps with a bit more speed in the new year. A.I. can be useful for a litany of businesses in verticals all over the board. The question that each business owner needs to be asking is how it is best applied to their industry. The world is always awake. There is always an opportunity out there just waiting to be discovered and assisted. Will it be your business that gains traction by taking advantage of A.I.? The opposite end of that prospect is less appetizing to the senses, I assure you. As Forbes pointed out, “health care, finance and other industries can use AI-powered tools to formulate digital strategies to attract and retain customers.”

Content. Content. Content. Perhaps the single most important thing you should invest in is content on your platforms. Always be your own customer and ask yourself if what you are showing the world in fact answers their questions. It’s tough to take the ‘expert’ hat off and window shop your website, but it is a must – and you can’t afford to be lazy about it. Video content continues to grow at astounding rates. We’re all ‘guilty’ of it – you have surely seen how Google points to a segment of a video when you ask a “How to” question. Every bit of content you upload should be tied to what you do in order to serve others. You can take advantage of a multitude of tools that will help grow your audience, and you should. Everyone experiences the web on their own terms and on their own turf, which is where you have to meet them. Stuck on writing blogs? Good. You can take those blogs, upload them and have them transformed into diction – and now you have content for your brand new podcast. Sure, you can pay someone to read and voice record your blog – but you don’t have to.

In the end, if you’re not impressed with your content- they won’t be impressed. Reach deep into the depths of your digital soul, and reinvent yourself. Your audience is changing every single day, and you have to speak their language and be able to have a conversation with them. Continue to explore the options in 2022, but don’t get too hung up on details. Take the leap, make the investment and let the experts do the work, so you don’t have to.

Need help? Drop a line to hello@sevenind.com or follow us on Facebook, Instagram, Twitter and Linkedin.

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How Adding Content Helps Everyone, When It’s Good

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