In a world completely filled with platforms to shout “me, me, me” from, it’s important to remember where you fit in. Depending on a few variables, it’s often a missed opportunity for businesses of all shapes and sizes when it comes to content creation and distribution. Social media sites are great for a lot of businesses and individuals, as well they should be. But, let’s not lose site of what you’re engaging in and what you actually own. If you spend each day creating content for a certain medium, be aware of that. Not that it’s right or wrong, but stay tuned in to what you are feeding.

For the majority of businesses out there a website is commissioned, fine tuned and sort of left alone. Focus gets shifted to posting on the hottest social media channels with frequency, and not as much on the website. In most cases a website ‘lasts’ about 5 years before needing to be updated/rebuilt, but the good part is – all of the content, news blogs, images and so on that you create, are yours. They help give your site more weight and prestige that comes with time and age. So, when you have news items break, or videos and images to share – take the time to publish those to your property.  News blogs don’t have to be stogy, they can in fact be whatever you make of them. So, be creative and have fun with them. Just remember to make a point and perhaps a solution to a challenge.

It’s often difficult to change our thinking about anything once we’ve made our mind up – but, it’s necessary. When we use “free” platforms to discuss our views, business ideas and otherwise – keep in mind that you are their product. It is in fact, not free. Your time, investment and everything you produce becomes a catalyst for their success. So, by simply recalibrating the way in which you view any given digital platform – you can improve your own value in the digital world. This is why so many people share the first sentence or two of their news/blog page and then lead you to their site. Should you click, this removes the distraction of other properties, and allows you to have a closer conversation with your visitor.

Pay attention to your website. Remember that you own it, and it is a direct reflection of you and your offerings. Keep it update and fresh. Create and publish useful content as often as you like, it will only help your cause. Your website your own corner of the digital landscape focused on whatever your choose, so be intentional in your color choices, imagery and everything else that elicits an emotional response. Remember, we all remember how an experience makes us feel before anything else. When you consider the vast emotions you might experience when you hear the word “TikTok” or “Facebook” – think about how others may feel when they experience your content. The important part here is that you participate and that you consistently add new spaces to your own website so that it may flourish into the future.

If you have any questions or are ready to begin, we’re here and ready to help you on your digital journey. Need help? Drop a line to hello@sevenind.com

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What a year, 2022. We’ve seen a lot happen in every vertical known this year in and out of digital. As the pandemic released it’s grip on society at large we began to venture out and see one another again, face to face. The pandemic has been tough on everyone, but for the most part, we’re resilient. We longed to go back to our favorite public spaces to interact and live. Being secluded is not easy for anyone, and the byproduct of that will be felt for years to come. As with any human experience, we learned what works and what didn’t.

Last year (2021) the digital world became busier than usual for obvious reasons. Anyone that has a business with a website became wildly aware that their website, and overall digital presence needed to not only be updated, but maintained. As we became home-bodies we became nearly solely reliant on the information we were accessing to be accurate and up to date. From that standpoint, we gained a lot. Technology has always had transformative powers that affects us all, and this time we really felt it. Amazon felt the enormous influx of cash, but so did smaller businesses that sell products. If you are in a service related area, you also saw a big uptick in many cases.

Back to 2022, we’ve seen ad dollars shift around, which will always be the case. LinkedIn’s annual revenue jumped from $10 billion to $13.8 billion in just one year. As employers become frantic to find and retain new talent, they flocked to the mainstream platform to fill seats. Facebook/Meta was met with challenge as Zuckerberg invested a bit too much ($2.8 billion) in VR. After so much time being shut in, this was probably the last thing anyone needed or wanted. The outcome speaks for itself, but in the long term it will return some on his investment. Timing is everything. Had that money been invested in changing communities to physically bring people together, things may have been different. It’s not all doom over at Meta, the combined platforms saw a 4% increase in 2022. Twitter. Wow. Well, Twitter had been consistently going through changes and it’s biggest came in the form of tech/space/automotive smart guy, Elon Musk. Where it will land is anybody’s guess. We’ve never spent a dime advertising on it, but certainly understand the utility of it. Google continues to flex its stronghold on the planet offering an ever-growing suite of products to the world. Don’t look for them to do anything but grow.

Looking forward to 2023, we think things will continue to grow in most of the areas just discussed. LinkedIn may slow down some as job markets settle, while Facebook/Instagram/WhatsApp continue to be mainstays on the dinner table. The key here is to know where you fit in the digital world and how you can best have a conversation, build trust, and sell to your audience. Once those questions are answered you can then proceed to slowly grow your market share bite by bite. While there’s no magic elixir to become and overnight success, there is a method and a path that will get you there. Many business simply need visibility and messaging consistency month to month, year to year. That’s how you build trust. Being present. Taking part in the conversation. Giving back. Being kind.

As we look to 2023, we hope we can be of help to you along your journey to success.

Our Services:

• WordPress Websites, Hosting, Domains
• Creative Services (Logos, Business Cards, Social Media, Flyers, Posters, Vehicle Wraps & more)
• Digital Presence Management (Full Social Media Management) 
• Digital Marketing (Google Ads, Facebook Ads, YouTube, Hulu, Pandora, Billboards & More) 
• Strategy (Custom Developed Marketing with Strategic Goals)
• SEO (Search Engine Optimization)
• Analytics (Deep Data Review for Planning / Targeting)
• Reporting (Data Pulled From All Areas of Your Digital Thumbprint w/Hand Written Synopsis) 

If you have any questions or are ready to begin, we’re here and ready to help you on your digital journey. Need help? Drop a line to hello@sevenind.com

Follow us on Facebook, Instagram, Twitter and Linkedin.