WordPress Websites

WordPress; Looking Towards the Future

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If you are considering building a new website, WordPress is most likely the answer you are looking for. WordPress continues to rise in popularity and powers nearly 35% of the internet’s content or roughly 455 million websites. With cutting edge plugins, speed and options – there is no end in site. “Considering that the number of total active websites is estimated at over 1.3 billion means that around 455,000,000 websites are using WordPress today.” via digital.com

That said, you are not alone in researching the efficacy of WordPress, or whether or not you should use it. Depending on the size and scope of your business, heavy customization may be both warranted and needed. Consumers are looking for content to be clear, concise, easy to find and easy to digest. Every website created should be built to thrive on mobile/tablet experiences first, then desktop. There are few things that will leave a negative impression on a possible customer than a ‘bad’ website. People need reminding that “www” stands for “world wide web” – simply because their website is the first thing people will see before a human is brought into the picture. Imagine that, before you even speak or shake hands – you’ve been sized up.

This is part of living, thriving and surviving in the digital age. Your website and each of your digital assets must be up to date and maintained at all times if you are to remain relevant. In addition to this, your website must solve a problem, and do so quickly and effectively. How many times have you visited a website and had to click around to understand just what it is they offer. It’s not fun and wastes valuable time. With the aforementioned 1.3 billion active websites floating around, we each simple don’t have the time to figure out if a business can or can’t solve our problem with their service. The future of WordPress looks continually bright, and we’re happy about that.

We offer custom WordPress websites that will be functional and elegant. If you’d like to discuss some options, reach out – we’re here to help.

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SEO and Your Website

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Search Engine Optimization, or SEO is a term that is new to some and old to others. It’s importance however, remains. First, let us use the definition by the good folks over at Moz, which states the following: “SEO stands for search engine optimization, which is a set of practices designed to improve the appearance and positioning of web pages in organic search results. Because organic search is the most prominent way for people to discover and access online content, a good SEO strategy is essential for improving the quality and quantity of traffic to your website.” If that doesn’t sum it up for you, that’s O.K. – and it’s why we’re here. If you’re a surgeon, we most likely want the basics when it comes to your expertise. Likewise in the digital world, many clients just want their digital assets to work, not necessarily how. That’s why we offer Digital Presence Management, a service that checks the boxes and keeps your digital presence performing.

SEO, is really about making sure that all of the available options that allow your website to thrive are setup correctly. You can have a stunning website visually, but it could be lacking where it counts when Google scans it. Every piece of your site should serve a purpose. Namely, it should solve your target audience’s problem or answer a general question efficiently. Behind all the text and images in the deep recesses of your websites WordPress (or other) dashboard, are a slew of controls that need to be optimized for maximum efficiency. These features range from page tags, title and meta data, image text and more. Each of these dials is meant to be utilized in order to make your site function properly, and it doesn’t stop there.

That said, we’ve armed you with enough information to know that SEO (search engine optimization) is very important. If you’d like us to have a look under the hood, drop us a note and we’ll get started.

hello@sevenind.com  or fill out our contact form here

SEO Resources:

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Digital Marketing Done Right

We’ll look at your current activities, identify areas of opportunity and chart a course that will get results. 

We look forward to hearing from you!

hello@sevenind.com or 757.650.8497

 

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