Digital Marketing Archives | Page 5 of 11

Jun 16 2022

Gas Prices, Inflation and Digital Marketing

06/16/2022 / 3 minutes of reading

It’s no secret that fuel prices have risen, along with inflation due to a lot of factors in our global markets, that of which we won’t get into here. But, we will discuss the impact. The ripple effect. The very real challenge it creates for each of us, regardless of individual strata in society. Each physical movement we make has a direct cost associated with it, or savings. Yes, you read that right. Savings. If you have to make multiple trips to a business to solve your problems, that costs you both time and money. If you are able to find the solution to your problem through a website, phone call or email – you’ve saved time and money. Now, more than ever – it’s important to give your customers and clients as much information as possible on the digital front. Everything you offer should be thoughtfully and easily laid out and accessible for all.

Human nature, by design, makes us all remember how we are made to feel. That is our cornerstone. This concept varies case to case, but the root of ‘feeling’ is always there. This is how businesses thrive or fail. Word travels faster than ever now, and it’s important to keep that in mind. If your website is up to date, offers a solution and makes it easy to for potential customers or clients to solve an issues, they will remember that. On the opposite end, if you don’t have a site, or have one that is cumbersome or outdated; it leaves a bad taste behind. We’re all mostly programmed to do a little research before we sign up for a service, buy a car, try a new restaurant, find a medical provider- or a long list of other things. Through that research we create an impression, brief as it may be – that is good or bad. We then start to categorize what we’ve seen and consider the ramifications involved. We may think, “They don’t have a website, what else are they not doing?” or “Their website is clunky and difficult to navigate; time to move on.”

With rising costs, it’s important to be good stewards of your customers time, and in return it will help you better manage your own time. Investing in building a website, or updating a website is exponentially invaluable. If you have 100,000 visitors to your website each year, think of the impact. Think of all those micro-conversations that are had. And, they are being had – either at your expense or gain. It’s our job to deliver a clean, friendly, memorable digital experience that works for you – with everyone in mind. If your business needs a website or makeover; now is the time. As every citizen, business owner or consumer becomes more cash conscious – you have to be on top of your digital game.

We offer solutions in a multitude or service areas that are purpose-built with your clients and customers in mind.

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If you have any questions or are ready to begin, we’re here and ready to help you on your digital journey.

Need help? Drop a line to hello@sevenind.com

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First Impressions

First impressions are important, and are perhaps overlooked too often in the digital world. We’ve come across some fantastic websites that check all the boxes, and of course we’ve all come across so many that are just old or incomplete. Everyone has their own reasons for not upgrading or updating their digital property, but in the end it’s costing them big. Some say they’re ok with how things are, while others don’t really understand the implications.

Ten years ago you could get away with having a bare-bones presence online, but not anymore. Just as you- as a business owner or consumer do a little “quick Google search” before visiting any establishment, the rest of the world does too. That is significant, to say the least. Think about that for a moment. This is a habit that is almost like brushing your teeth in the morning, you just do it – without thinking much on it. Why? Because it’s there. You want that information so you can make the best possible decision, and move along through your day. Getting that information to the quarterback quicker matters.

Every one is a consumer. Everyone. No exceptions here. When we start down the pipeline of making a choice – we want that information immediately, if not sooner. Why? Because technology as spoiled us a bit, nevertheless – we expect answers to come with brevity and accuracy. So, we do a search and boom – they arrive. We scroll past those ad-driven results at the top and go right for the good stuff. The results that Google’s Analytical Algorithm has served up – because that’s where the clicks have been. That’s where the time has been spent by other users. We enter a page, it answers our question and we’re happy. Viola.

However, it doesn’t always work like that. Sometimes we end up on a page that’s like ‘1996’ old. It’s bare. You can almost hear the wind blowing and tumbleweeds strolling by. Out of sheer curiosity – you scroll up and down, pinching and squeezing – because, this site is not mobile friendly. Finally – you look at the name of the business. You sort of whinge – and go, “Well – I’m not going there”. This happens more often than not, and it’s simply a failure to make a good first impression. You figure if they don’t care enough to have their website in order, where else are they failing.

Businesses of any type should want to exude professionalism and strive to display all the great things they do. This concept is simple, but it’s difficult for some to understand the gravity and impact of. To be relevant in the world we live it, you have to participate. You have to get off the bench, put in the work and play with the rest of the world. Otherwise, fading into obscurity is always an option. The good part here is you don’t have to be an expert in anything other than what you do. That’s why we exist.

Before anybody sets foot in your establishment or does business with you, they have visited your website. They have sized you up. They have already made a decision about you. Was it the one you wanted them to make?

Need help? Drop a line to hello@sevenind.com

Gas Prices, Inflation and Digital Marketing

First Impressions

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