Digital Marketing

WordPress; Looking Towards the Future

/ 2 minutes of reading

If you are considering building a new website, WordPress is most likely the answer you are looking for. WordPress continues to rise in popularity and powers nearly 35% of the internet’s content or roughly 455 million websites. With cutting edge plugins, speed and options – there is no end in site. “Considering that the number of total active websites is estimated at over 1.3 billion means that around 455,000,000 websites are using WordPress today.” via digital.com

That said, you are not alone in researching the efficacy of WordPress, or whether or not you should use it. Depending on the size and scope of your business, heavy customization may be both warranted and needed. Consumers are looking for content to be clear, concise, easy to find and easy to digest. Every website created should be built to thrive on mobile/tablet experiences first, then desktop. There are few things that will leave a negative impression on a possible customer than a ‘bad’ website. People need reminding that “www” stands for “world wide web” – simply because their website is the first thing people will see before a human is brought into the picture. Imagine that, before you even speak or shake hands – you’ve been sized up.

This is part of living, thriving and surviving in the digital age. Your website and each of your digital assets must be up to date and maintained at all times if you are to remain relevant. In addition to this, your website must solve a problem, and do so quickly and effectively. How many times have you visited a website and had to click around to understand just what it is they offer. It’s not fun and wastes valuable time. With the aforementioned 1.3 billion active websites floating around, we each simple don’t have the time to figure out if a business can or can’t solve our problem with their service. The future of WordPress looks continually bright, and we’re happy about that.

We offer custom WordPress websites that will be functional and elegant. If you’d like to discuss some options, reach out – we’re here to help.

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What is Digital Presence Management?

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Indeed. What is “Digital Presence Management”? This is a service that covers all of your digital bases. Most clients operate this on a monthly retainer, typically starting at $1500/per month. Digital assets such as your website, Google My Business, digital ads, Instagram, Facebook, blog/news articles, job postings, company updates – and beyond. Each company we work with has very different needs, so it’s our job to make a digital assessment and recommend a plan to help reach your goals. It takes each digital asset working at full potential to be useful to customers; as we have to meet our audience where they stand.

So, it is as simple as the name suggests, however filled with the complexities of executing the tasks with intention and tact. That’s where we come in. We work with you determine what actions should happen and in what order. For instance, simply updating your Google My Business profile weekly with your latest offering and a fresh image or video added to the gallery – make a huge impact on your search relevance. Alongside this, responding to every review, good or bad – is very important. However, if you have 10 locations, that means you’ll need to post 1 x per week (4x month) and add 4 x+ image (per month) – or 80 times a month. That’s why proper planning and execution is so important. You want to be positive your website is up to par before directing traffic to it.

This all can seem daunting, and it very well can be. However- it’s a large part of what we do. If you’re interested in discussing your options with us, click here.

If you’d like to learn more about what we do, drop us a line or give us a call and we’ll get to work. Want to set up a Google Duo, or Zoom? We can do that too.

hello@sevenind.com or 252.564.9765

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Digital Marketing Done Right

We’ll look at your current activities, identify areas of opportunity and chart a course that will get results. 

We look forward to hearing from you!

hello@sevenind.com or 757.650.8497

 

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