Knowing your audience is endlessly important simply because of the implications that go along with it. In a time since passed, people connected face to face and decided in those precious moments whether or not your service or offering fit the bill. While this still rings true in some ways, by in large, service providers, sellers and other business owners must get to know their customers in different ways. It’s important to know what your audience has particular affinities for, where they live, their age and many other bits of data. All of this can be used to create a general snapshot of your audience so that you can find people that are more likely to take advantage of your services or offerings.
For instance, if your audience falls into an affinity category that suggests they like fine dining and cooking, you need to harness that. How? You start with creating content / ads that will surface on websites, search engines and social sites where they may frequent. Using proper keywords and audience category options is a must, otherwise you are spending money to get in front of people that most likely won’t use your services. You really have to consider every piece of audience data that is available to be a good steward of your digital marketing budget. Many businesses that are just starting out will not have audience data specifically tied to them, but Google, Facebook and many other businesses can narrow your audience with their suite of tools.
Audience data is incredibly valuable and can save you from a lot of wasteful spending. Spotting audience trends throughout the year is also a very powerful way to use aggregated data. If you happen to be in the legal profession, you’ll want to run ads each quarter that speak to existing trends based on your service line. If more collaborative divorces occur during Q1, then you’ll want to focus on that time period to deploy content in the form of social media posts, ads, blogs, commercials and otherwise. If you are a surgeon and you find that more rhinoplasties occur in Q3, then you’ll want to show new potential patients how great you are at doing this, and push your content to your demographic using audience data.  It all comes down to knowing and understanding your audience and meeting them on their turf.
It doesn’t matter what field your are in, there is an audience out there just waiting to hear from you. With our local and global population expanding exponentially, it’s near impossible to not consider who your audience is. At the end of the day, you need to be able to focus on what makes your services special so you can be present and successful. That’s why we’re here, to take that burden off of your plate. We rely on data and strategy to guide us to success, and it works.
If you’d like to learn more about what we do, drop us a line or give us a call and we’ll get to work. Want to set up a Google Duo, or Zoom? We can do that too.
hello@sevenind.com or 252.564.9765