In a world completely filled with platforms to shout “me, me, me” from, it’s important to remember where you fit in. Depending on a few variables, it’s often a missed opportunity for businesses of all shapes and sizes when it comes to content creation and distribution. Social media sites are great for a lot of businesses and individuals, as well they should be. But, let’s not lose site of what you’re engaging in and what you actually own. If you spend each day creating content for a certain medium, be aware of that. Not that it’s right or wrong, but stay tuned in to what you are feeding.
For the majority of businesses out there a website is commissioned, fine tuned and sort of left alone. Focus gets shifted to posting on the hottest social media channels with frequency, and not as much on the website. In most cases a website ‘lasts’ about 5 years before needing to be updated/rebuilt, but the good part is – all of the content, news blogs, images and so on that you create, are yours. They help give your site more weight and prestige that comes with time and age. So, when you have news items break, or videos and images to share – take the time to publish those to your property. News blogs don’t have to be stogy, they can in fact be whatever you make of them. So, be creative and have fun with them. Just remember to make a point and perhaps a solution to a challenge.
It’s often difficult to change our thinking about anything once we’ve made our mind up – but, it’s necessary. When we use “free” platforms to discuss our views, business ideas and otherwise – keep in mind that you are their product. It is in fact, not free. Your time, investment and everything you produce becomes a catalyst for their success. So, by simply recalibrating the way in which you view any given digital platform – you can improve your own value in the digital world. This is why so many people share the first sentence or two of their news/blog page and then lead you to their site. Should you click, this removes the distraction of other properties, and allows you to have a closer conversation with your visitor.
Pay attention to your website. Remember that you own it, and it is a direct reflection of you and your offerings. Keep it update and fresh. Create and publish useful content as often as you like, it will only help your cause. Your website your own corner of the digital landscape focused on whatever your choose, so be intentional in your color choices, imagery and everything else that elicits an emotional response. Remember, we all remember how an experience makes us feel before anything else. When you consider the vast emotions you might experience when you hear the word “TikTok” or “Facebook” – think about how others may feel when they experience your content. The important part here is that you participate and that you consistently add new spaces to your own website so that it may flourish into the future.
If you have any questions or are ready to begin, we’re here and ready to help you on your digital journey. Need help? Drop a line to hello@sevenind.com
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