Clients sometimes wonder where spend should be allocated when it comes to Instagram and Facebook. The answer begins with your business model and target audience, or where/who you find success with. Facebook has a very wide age range of users globally, as does Instagram; but one is going to be more effective for you than the other. Instagram has a younger audience, so if you have a brick and mortar or online store that sells goods/services to a younger demographic – Instagram is your friend. Alongside Instagram, TikTok and Snapchat rank among the highest used platforms for teens and young adults. Barely 3% of teens 13-17 use Facebook. Facebook has made it’s place in the mainstream for better or worse and that can’t be ignored. Facebook ads do perform well for the 18-44 year old group with the sweet spot (25%)Â being those that are 25-34 years of age.
So, what we really need to do to determine where your ads should be placed – is to look inward. Any data you might have that supports the case to up spend on any platform is worthy of review. Google Analytics is a great place to start, if you have it installed on your site – the value can be enormous. By combing through the data you can determine who, what, when, where, why and how people are taking advantage of your services. Once you have determined who your audience is the next step is to meet them where they stand. If you don’t have Google Analytics installed on your site, we can do that and begin creating a snapshot of your audience that will grow and be more valuable for each of your goals as every day passes.
After we gather data we can determine when its most effective to show your ads, be it on Facebook, Instagram or Google. Doing the research will save you a lot of money and allow you to be in the spaces your audience lives, ready and waiting for them to act. If you are not participating in some form of digital advertising you should highly reconsider your strategy. Long gone (in most industries) are the days where word of mouth is the only way to go. As society has continually shifted towards a digital life, so has the market. Is there a ceiling to this? Perhaps. But we haven’t seem to hit it yet. Another important thing to consider: your audience may be 21 years old right now, but they will eventually age. If you’ve been speaking to them in a meaningful way from the beginning – they will find comfort in that and use you when then need you. It’s tough to be everywhere at once, but keeping up your digital presence is worth the investment for the long term.
Steven Spielberg‘s film “Ready Player One” is based in a world that is totally digital. In part- it grapples with ‘evil’ corporations that want to fill your field of vision with the maximum amount of ads allowed before inducing seizures. We’re not there yet, but it’s an important reminder to hold conversations with your audience and not bombard them with bait & switch tactics. Be honest about what you’re offering and follow through. With the amount of information we each see in a given day, it is monumentally important to be mindful of your customers time.
If you’d like to learn more about what we do, drop us a line or give us a call and we’ll get to work. Want to set up a Google Duo, or Zoom? We can do that too.
hello@sevenind.com or 252.564.9765